You might not know someone with an iPad, but know this — iPad are out there, and people are using them. Apple sold as many iPads in the third quarter as it did regular computers (about 3 million), and the trend of portable tablets is only going to continue, as HP has announced an upcoming iPad-like device for Windows 7. The tablet revolution has huge implications for the digital world, including blog publishers and advertisers.
How? With an iPad, consumers can access blogs on the go, with a screen big enough to check out ads and browse multiple pages. Which means you’re not just targeting people in front of the computer — at work, at home, at the coffeehouse — but people everywhere. The park, the mall, everywhere.
The bottom line: blog advertisements just got a lot more accessible, as fewer readers are tethered by wires and wi-fi networks.
With all of these changes, online strategists have been having a ball talking about “social magazines” and other budding media opportunities, but it’s hard to tell at this point which of these outlets will stick. For now, it’s best to advertise on blogs — a medium we know will endure the transition from desktop and laptop to tablet.
