What’s the number one benefit of investing in a blog network?
A blog network allows blog publishers to divide their content into separate sites for separate readers. This is a great way to sharpen writing focus — and reap the benefits of targeted advertising.
But all of this begs the question: Which demographics are the most valuable? Should businesses advertise on blogs targeting red-headed lacrosse players, antique radio collectors, or perhaps something more general, like students?
Read on four our list of the Top 3 Social Blogging Demographics:
1. Moms: Mothers, and particularly Stay at Home Moms, have been developing a strong online presence for the last decade or so. It’s probably because there’s so much that goes into being a mom — parenting tips, recipes, bargain-hunting ideas, home decor (barware, etc.) and, somewhere in there, finding that coveted “me time.”
2. Gossip hounds: Gossip lovers don’t have time to wait for the latest dirt to make its way into print, or even onto the television. Best of all, celebs are some of the easiest — and most entertaining — people to write about!
3. Geeks: Social blogging catches geeks in their native habitat: the internet. Geek blogs have a lot to discuss, from new software and devices to daily deals on electronics to sweet desktop setups and similar “life hacks.” Note: In the world of social blogging — and anywhere online — “geek” is a compliment.
