While some people use the internet primarily for online shopping or to look up information, a market research firm called Nielsen recently released statistics showing that 22 percent of all time spent on the internet is spent on social activities — primarily, on social networking sites and social blogging.
Ah, social blogging. Unlike regular articles — or even formal blog posts — social blogs provide a two-way street. They rely as much on commenting and feedback than they do on their original content. (Sometimes, like in the Cheezburger Network, the visitors even submit the content themselves.) This collaborate realm of ideas is rewarding for both parties — and potentially lucrative for online advertisers.
How? Most social blogging settings have a relatively predictable visitor demographic. A blog about being a mom, for example, would be a great place to advertise products and services for mothers and children, but not necessarily those for young singles. It’s the same reason that different businesses advertise on different TV channels, but it’s much more affordable to advertise on blogs. Want to learn more? Visit AJBlogNetwork.com today.
